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Institutional Strategies

Investment PhilosophyQuality and Intrinsic Value

As bottom-up active investment managers, we focus on preserving and growing clients’ capital across economic and market cycles. To accomplish this task, we focus on owning high-quality businesses that are trading at a discount to their intrinsic value. The combination of quality and valuation presents opportunities for long-term appreciation as well as downside protection in difficult markets, without a reliance on macroeconomic judgements.

The tenets of our investment philosophy are:

  • Active management - Concentrated portfolios most effectively manage risk while positioning for appreciation.
  • Resilience – Quality businesses have staying power due to their advantages relative to competitors, offering long-term compounding opportunities.
  • Risk - Risk is the permanent impairment of capital, not volatility. Risk is managed through stock selection and asset allocation.
  • Long-term - Invest with a long-term mindset, embracing the “time arbitrage” in this increasingly myopic world.
  • Disciplined – Our equity portfolios are built using repeatable quantitative and qualitative investment processes that focus on cash flow generation, resource efficiency, and intrinsic value.​

Heron Bay Capital Management, LLC claims compliance with the Global Investment Performance Standards (GIPS®)

U.S. Small & Mid Cap (SMID)

U.S. Domestic equities with market capitalization between $5 billion and $20 billion.

20-30 Businesses

>95% Active share relative to Russell 2500 Index.

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U.S. Large Cap

U.S. Domestic equities with market capitalization typically over $20 billion.

30-35 Businesses

>80% Active share relative to S&P 500 Index.

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U.S. Large Cap Select

U.S. Domestic equities trading at a valuation discount after adjusting for risk, accounting manipulation, and base level of quality. 


10 - 20 Businesses


>95% Active share relative to Russell 1000 Index.

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